Demand Gen Manager

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BigSpring AI builds field force proficiency for revenue growth. Think of revenue as the “game scoreboard”, and BigSpring AI as the practice engine for people to get ready for the game. Google, Pfizer, SAP, Cisco, HSBC, Tata, Liberty Global use BigSpring AI across their ecosystem of sales teams and partners. Customers have seen 2x sales productivity, 215% uplift in upsell, 9x faster time to market, and more. John Chambers, Adam Grant, Stewart Butterfield, Marty Nestbitt (chair of the Obama Foundation), Claire Hughes Johnson (COO of Stripe), Mark Templeton (President & CEO of Citrix) are investors/advisors.

About the role

BigSpring is looking for a Demand Generation Manager with a proven track record at early stage startups. You’ll build out programs that will get our solution in front of and adopted by our target audiences. In this role, you’ll own our strategy for generating leads, and increasing conversion and deal velocity throughout our marketing and sales funnel. The best fit for the role will have a track record of digital marketing expertise and devising integrated campaigns that drive lead flow and qualified pipeline – all that can be measured and optimized. You’ll also team closely with sales to measure program success, and constantly improve processes to increase revenue over time.

Responsibilities

  • Develop and run multi-channel campaigns that make it clear to our audience how BigSpring can transform sales productivity. All levers are at your disposal across content, webinars, social, paid, events, email, etc.
  • Kick off our outbound and inbound lifecycle marketing efforts to engage prospects, and deepen usage and value for existing customers.
  • Designing and executing all aspects of our digital marketing department including web, SEO/SEM, email, and display advertising campaigns.
  • Planning and management of the BigSpring website
  • Partner with sales to align on goals and establish process for marketing to generate, qualify, and share leads in a repeatable, scalable way.
  • Own metrics around net new customers, active users, and marketing pipeline.
  • Create and improve systems to monitor, measure, and report on campaign performance, always focusing on increasing revenue.
  • Work with content marketing to develop compelling assets and enablement tailored to get customer segments over the line.
  • Carve out our first ABM strategies as we go after larger and larger accounts. Work with sales to engage, nurture, and win top targets.
  • Track industry trends, new technologies, and competitor movements to spot new growth opportunities.

Requirements

  • 6+ years experience in a B2B SaaS demand generation role, with metrics showing the positive impact you made with programs you ran. This role could be made senior for the right candidate.
  • Multiple examples of integrated campaigns and lifecycle programs you’ve run in the past that helped inflect pipeline.
  • Capable of succeeding as a player first (with many hats), and as a coach second. We’re building out marketing from scratch and need someone who won’t balk at writing emails, social media posts, or setting up paid campaigns themselves.
  • The sales and business acumen to set, drive, and improve strategy without waiting for direction from others on the team.
  • Excellent interpersonal and communication skills that enable you to build strong cross-functional relationships, interface regularly with executives, and represent the brand with customers.
  • Ability to operate with tight timeframes and deliver on deadlines.
  • Fluency with tools like Hubspot, and a track record of building effective toolstacks.
  • Past management of multi-functional contractors to assemble campaigns in scrappy environments.
  • Experience running ABM campaigns for both mid-market and enterprise clients.
  • Ability to run international and localized campaigns.
  • Management of social media channels at scale.

Why BigSpring

  • Be part of an innovation-driven, high-growth company on a mission to improve people's lives
  • Competitive compensation package with equity
  • Flexible location and work-from-home
  • Medical, vision, and dental coverage
  • Flexible vacation and PTO
  • Female Founder/CEO
  • Supportive, highly collaborative team environment

Please send your resume to recruitment@bigspring.ai