Content Marketing Manager

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BigSpring AI builds field force proficiency for revenue growth. Think of revenue as the “game scoreboard”, and BigSpring AI as the practice engine for people to get ready for the game. Google, Pfizer, SAP, Cisco, HSBC, Tata, Liberty Global use BigSpring AI across their ecosystem of sales teams and partners. Customers have seen 2x sales productivity, 215% uplift in upsell, 9x faster time to market, and more. John Chambers, Adam Grant, Stewart Butterfield, Marty Nestbitt (chair of the Obama Foundation), Claire Hughes Johnson (COO of Stripe), Mark Templeton (President & CEO of Citrix) are investors/advisors.

About the Role

BigSpring is looking for a Content Marketing Manager with a proven track record at early-stage startups. The Content Marketing Manager will join BigSpring’s fast-growing team as a leader of their function. This role reports to the Head of Marketing. You are an expert in the art and science of marketing with strong cross-functional skills. We are looking for someone who thrives in a collaborative, high-growth company, turns ambiguity into action and results, and who believes in BigSpring’s mission. If this sounds like you, we’d love to hear from you.

What You’ll Do

  • Work with the marketing, sales, customer success, and product teams to build our content marketing foundations.
  • Create a content library to quickly enable our team.
  • Understand the market landscape, our competitors, audiences, products, and our desired business results.
  • Understand the lifecycle of customers from first touch, onboarding, retention, and upsell.
  • Collaborate with internal teams including sales, product, and engineering.
  • Leverage market research, focus groups, or interviews when possible.
  • Build personas, messaging, positioning, and value propositions.
  • Ensure legal and policy compliance for our messaging.
  • Lead the creation of marketing collateral for public relations, thought leadership, paid media, CRM, website, pitch decks, 1-pagers, case studies, and more.
  • Align with cross-functional teams to optimize our multichannel strategies.
  • Optimize creative for improved conversions, conversion rate, retention, and ROI.
  • Determine resource requirements.
  • Track and report on business results.

What We’re Looking For

  • At least 6 years of experience managing and leading content marketing.
  • Experience in creating personas.
  • Experience driving positioning, messaging, and value propositions.
  • Strong verbal and written communication skills.
  • Strategic mindset.
  • Comfort with cross-functional programs.
  • Strong stakeholder management.
  • Agency experience.
  • Experience managing external partners.
  • Experience working with events, webinars, and co-marketing.

Why BigSpring

  • Be part of an innovation-driven, high-growth company on a mission to improve people's lives.
  • Competitive compensation package with equity.
  • Flexible location and work-from-home options.
  • Medical, vision, and dental coverage.
  • Flexible vacation and PTO.
  • Female Founder/CEO.
  • Supportive, highly collaborative team environment.

Please send your resume to recruitment@bigspring.ai.