Practice engine for your field force

BigSpring AI is a field force execution platform that retools people for changing business needs. Think of your CRM as your scoreboard, and BigSpring AI as the practice engine that gets people ready for the game. BigSpring AI goes beyond passive sales intelligence to actually solve problems and scale best practices. BigSpring AI is also not simply training because we go beyond static content to dynamically deliver the most relevant capabilities needed to execute. BigSpring AI is not a CRM platform. You can start using BigSpring AI even before a new launch so your team can hit the ground running. We can connect with any of these tools to enable seamless and automated execution.

BigSpring AI’s practice engine deploys targeted campaigns to address your latest business needs. Users practice by doing their Reps^Ⓡ with feedback to build muscle memory. Each user gets a dynamic score (ProScore) to quantify their readiness to execute. The ProScore isn’t just a passive score–it can be mapped to revenue to dynamically identify what’s yielding the best results and generate the next campaign.

Campaigns are a prompt to action toward a goal. Examples include launching a new product, implementing the latest price list, or a different spin on competitive positioning. A campaign could also function as a simple pulse check, such as a pitch contest or asking people what they’re hearing in the field. Practice prompted by campaigns helps people build proficiency with new tools, processes, or changes.

BigSpring AI is so versatile, it can run with or without content. Campaigns can be designed to include specific content, or simply provide a prompt. When you do opt for content, it can reside on BigSpring AI or we can link out to external web-based platforms. Almost all formats of content are supported.

Users practice in specified areas, such as role plays, product pitches, discovery conversations, or product walkthroughs. They then capture and upload this practice on BigSpring AI. Practice can be demonstrated in a variety of modalities ranging from video, text, file uploads, or even poll responses. Users may also receive feedback on practice from AI or peers.

Feedback on BigSpring AI is a multifaceted process, designed to enhance user performance. Users may receive feedback on their practice from AI or peer coaches. Reps^ⓇAI provides instant feedback on an ever growing range of parameters such as accuracy, omissions, compliance issues, articulation clarity, speech pacing, and sentiment, and so on. Peer coaches are assigned by each company and can be SMEs, managers, or colleagues capable of providing reinforcement in either a free-form or rubrics format. Additionally, users themselves serve as a valuable source of feedback, because they have the benefit of watching their own practice and improving it before they decide to upload it.

BigSpring AI has the most extensive analytics. We offer a granular view on campaign frequency, user engagement, practice success, and dozens of other metrics. The prize metric on BigSpring AI is the ProScore that tracks frequency and relevance of practice for each user by campaign and time. The ProScore isn’t just a passive score–it can be mapped to revenue uplift to dynamically identify what’s yielding the best results and generate the next campaign. You can run experiments on BigSpring AI to identify the optimal campaigns to get results.

BigSpring AI offers seamless integration capabilities through its API infrastructure. BigSpring AI can connect with your CRM, or custom platforms that house your business metrics. BigSpring AI’s APIs allow you to import ProScore data into your platform to map it to actual results. You can also automate campaign assignments or matching of opportunities with the best suited people.

BigSpring AI only charges for active users because if people don’t use BigSpring AI you’re not getting value. Users consistently praise BigSpring AI, with rave reviews on ease of access on mobile and web, ease of the user experience, and relevance of campaigns to their job. BigSpring AI builds credibility with users through peer-to-peer connections, and healthy competition with leaderboards. We can go on, or you can see for yourself in a week with BigSpring AI’s “no regrets start.”

BigSpring AI uses AI throughout the platform to dynamically generate relevant campaigns, fast track practice for each user, and surface the best practice to scale them. BigSpring AI also tailors relevance and practice frequency to each user to individualize ramp.

BigSpring AI does not currently analyze actual customer calls. We advocate the power of practice to identify and solve problems before users are in front of customers. This approach is particularly beneficial for users in the field and partners where recording is not an option. BigSpring AI is a safe space for users to engage in because it focuses on practice and helping them get results. It’s a big reason we have high engagement. If you do have call recording platforms, we can ingest insights to inform the next campaign on BigSpring AI to ensure users are equipped before they are in front of customers.

BigSpring AI provides results, not shelfware. We offer “active user pricing” where you only pay for users who take action, not for unused seats. Our “No regrets start” provides unlimited users for the first three months. After that initial period, you’ll select a plan of active users tailored to your scale. An active user is defined as a unique user who has accessed BigSpring AI at least once in the three-month billing period.

You do not need a CMS or LMS to use BigSpring AI effectively. BigSpring AI’s approach focuses on building muscle memory through practice, rather than relying solely on content, which we consider passive and perishable. That said, if you already have those systems in place, BigSpring AI can turbo charge them with personalized campaigns, continuous practice, and real-time analytics to drive results.

BigSpring AI can be launched in a week and run with minimal support (although we have a terrific customer success team and best practices playbooks). CurateAI allows you to create campaigns in minutes, and Reps^ⓇAI allows you to scale practice to any number of users. BigSpring AI’s community features facilitate real-time crowdsourcing and curation of best practices.

BigSpring AI’s models are optimized for results at both your company and individual user levels. Our enterprise models continually surface and scale best practices across your users. These models are exclusively trained on your own company data and do not incorporate or leverage data from other companies. Your proprietary data remains confidential and is not used beyond your company. BigSpring AI’s people-centric models deliver hyper-tailored recommendations and practice for each user without using any personally identifiable information.

BigSpring AI supports multiple languages and accents to support users worldwide. While languages with a right to left script are not currently supported, they are on our future roadmap.